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There is a "favorites" sidebar of commonly used and important folders on the left of the Finder window.
If they were clever enough (which Franklin wasn't), they could disguise the code (say by systematically permuting some registers) so it wouldn't look that similar at the binary level. Steve decided that if a company copied the Mac ROM into their computer, he would like to be able to do a demo during the trial, where he could type a few keystokes into an unmodified infringing machine, and have a large "Stolen From Apple" icon appear on its screen.
We let it slip that there was a "stolen from Apple" icon hidden in there somewhere, partially to deter people from copying the ROM.
At least one hacker became moderately obsessed with trying to find it.
All you had to do to invoke it is enter the debugger and type a 6 digit hexadecimal address followed by a "G", which meant execute the routine at that address. We were kind of hoping someone would copy the ROM just so we could show off our foresight.
As far as I know, no one ever did copy the ROM in a commercial project, so it wasn't really necessary, but it did create some intrigue for a while.